UCL School of Management

Strategy & Entrepreneurship

This group’s faculty share an interest in understanding what makes firms successful and what leads to the formation of new businesses. Topics of interest include digitization, big data analytics, machine learning, information environment, platform ecosystems, new organizational forms, learning, innovation, competition, interorganizational relationships, corporate strategy, entrepreneurial strategy, entrepreneurship for development, and social innovation.

Our research methods are diverse and include regression analysis, field experiments, archival data analysis, surveys, ethnography, formal modeling, simulation, and network analysis. Despite this diversity, there is a common focus on how firms can grow and innovate.

Organizational Evolution and Adaptation

Organizations evolve and adapt to shifting environmental conditions, but how much of that is shaped by agency as opposed to chance events?

Nonconforming Capitalist Organizations

Social and economic innovation often comes from the fringes of capitalism. How do nonconforming organizations change the rules of the game?

Decentralizing Capitalism & Digital Platforms

Blockchain can decentralize organizations and, more generally, the Web. How does that affect management practice and digital competition?

Generative AI and Organizations

Investigating the far reaching effects and implications of generative AI on individuals and organizations

Generative AI and Strategy

Investigates the impact of generative artificial intelligence (AI) on strategy.

Organizational Evolution and Adaptation old

Organizations evolve and adapt to shifting environmental conditions, but how much of that is shaped by agency as opposed to chance events?

Nonconforming Capitalist Organizations old

Social and economic innovation often comes from the fringes of capitalism. How do nonconforming organizations change the rules of the game?

Decentralizing Capitalism & Digital Platforms old

Blockchain can decentralize organizations and, more generally, the Web. How does that affect management practice and digital competition?

Demand-side strategies and competitive advantage

How can demand-side thinking inform and complement strategy research that has traditionally looked at the supply side as a key factor?

Digital business model innovation

How does digital transformation facilitate new and innovative business models? How do firms compete on the basis of their business models?