Summary
Earlier in my career, I adopted a traditional perspective on reputation to investigate the formation of reputation in financial markets (Gabbioneta, Ravasi, & Mazzola, 2007; Mazzola, Ravasi & Gabbioneta, 2006), and among the general public. These studies sensitized me to the limits of this approach and induced him to search for alternative theoretical lenses in other literatures (sensemaking, social memory) to better account to the formation of reputation in the new digital landscape (Ravasi, Rindova, Etter & Cornelissen, 2018).
Relevance
This work is pushing organization scholars to acknowledge how digitization and social media are dramatically changing the context within which reputational dynamics occur (Etter, Ravasi & Colleoni, 2019) and to revisit consolidated assumptions about how the media influence reputation.