UCL School of Management

Yongdong Liu

Lecturer (Assistant Professor)
Phone number
(0)20 3108 6027
(internal 56027)
Office location
Level 38, 1 Canada Square
Rm NW4

Biography

Yongdong joined the UCL School of Management in 2015, after earning his Ph.D. from University of California, Berkeley. Prior to graduate school, Yongdong was studying at Peking University in China and received B.A. in Economics and B.S. in Statistics. 

Research

Yongdong’s research concentrates on quantitative marketing and empirical industrial organization.  His current research projects study the market competition and evolution in mobile app platforms. Yongdong is also interested in intellectual property and the economics of innovation. 

PhD supervisor to:

Research projects

Mobile App Platform Choice

Combining machine learning techniques and structural estimation approach, this research studies mobile app's platform choice decisions.

How Can Firms Benefit From Disclosing Innovations?

This research studies the impact of innovation disclosures on knowledge diffusion and firm's intellectual management strategies.