Daniel Ershov is an Assistant Professor of Marketing at the UCL School of Management. He is also a CESifo Research Network Affiliate and a CEPR Research Affiliate. He specializes in Quantitative Marketing and Empirical Industrial Organization, and he studies the effects of digital technology, such as AI, on markets, and firm and consumer conduct online. Daniel holds a PhD in Economics from the University of Toronto, and has previously worked as a professor at the Toulouse School of Economics and as an Economist for the Canadian government.