UCL School of Management Associate Professor Susana Frazão Pinheiro was admitted to the Confraria do Vinho do Porto as a Knight in an Enthronement Ceremony that took place last week in The Great Chamber of the Charterhouse in Porto.
Established in 1982, the Confraria do Vinho do Porto is an organisation that was created by leading members of the Port Wine trade to amplify the efforts of communicating and promoting Port Wine. Today, the organisation has over 2,500 members and is a unique body that hopes to combine tradition with a pioneering vision for the future of Port Wine.
Currently the Head of Healthcare and Life Sciences at UCL and an Associate Professor within the School of Management, Susana has dedicated much of her professional life to the field of education and developing solutions to global health. She co-founded the Portugal-based Institute for Social Entrepreneurship (ISE) - Social Business School in 2008, which aims to tackle pressing societal issues and has since expanded into multiple countries across Europe, Africa and Asia.
In addition to the ISE, Susana has also pioneered the introduction of a number of topics into Portuguese higher education curricula across the country. She has helped to establish subjects such as business sustainability, healthcare innovation and entrepreneurship as valid and relevant areas of study in today’s world.
Upon receiving this Knighthood, Susana states, ‘I look forward to contributing further to the Confraria do Vinho do Porto, and to spreading the knowledge about and love of Port wine and our beautiful city, Porto.’