Smartzer, a start-up founded by UCL School of Management Alumna Karoline Gross, has been nominated for the inaugural LVMH Innovation Award.

The award will see all 32 finalists join the LVMH Lab at the 2017 edition of Viva Technology, from 15-17 June, where the finalists will exhibit their solutions and pitch their model. The winner will be the start-up which best demonstrates initiative and fresh ideas, consistent with LVMH’s core values of excellence, creativity, innovation and entrepreneurial spirit.

Karoline’s start-up, Smartzer, was born during her time studying MSc Entrepreneurship (2012), and has been based at UCL’s incubator - IDEALondon - with support from DC Thomson.

Smartzer is a video player that adds clickable hotspots to your videos, enabling viewers to see more information, visit a shop, or even buy a product through the video.

The business has proven to be a huge success so far, attracting clients including Marks and Spencer, Burberry, Barbour, and John Lewis.