How to create something everyone wants
A recent BBC Capital article examines a broad range of steps to build a successful business strategy: these include a focus on the importance of long and short term planning, product development, research, gaining acquisition and retention to effectively gain conversion.
Along with a number of experts in the field, Onesun Steve Yoo, Assistant Professor at the UCL School of Management, emphasises the need for companies to have a flexible approach to product development, so that changes based on customer feedback can be made quickly:
‘…making adjustments based on customer reviews can mean a better product than one that’s been over-tested in the vacuum of a boardroom. It’s about listening to your customers — a lot.’ Steve commented.
The full article can be found here:
http://www.bbc.com/capital/story/20160414-how-to-make-something-everyone-wants
Onesun Steve Yoo’s research has also been featured in the following articles:
- http://www.smeinsider.com/2016/04/15/entrepreneurs-should-invest-more-time-not-money/
- https://www.sudocrem.co.uk/skin-care-cream/blog/top-advice-for-budding-entrepreneurs/#more-5108
- http://richvisionssb.co.uk/entrepreneurs-should-invest-more-time-not-money/
- http://www.blwy.co.uk/ucl-school-of-management-reveals-entrepreneurs-should-invest-more-time-not-money/
- http://cityreport.info/how-to-create-something-everyone-wonts/
- http://www.mumandworking.co.uk/flexible-working-advice/invest-time-or-money
