What is cultural entrepreneurship and new market creation?

What we will cover

In this session, we will look at how culture shapes entrepreneurship. We will examine how entrepreneurs operate within a system of beliefs, conventions and market categories that influences how their innovations are evaluated by potential funders, customers, and regulators. We will discuss the importance of ensuring the socio-political, moral, and cognitive legitimacy of a venture, and to build a distinctive entrepreneurial identity. Finally, we will look at how entrepreneurs can create entirely new markets by fundamentally rethinking cultural meanings and conventions about objects, uses, and identities to offer new expressive possibilities for consumers. Prior attendance to “Institutions and non-market strategies (part I)” is recommended but not necessary to attend this session.

Session times

Due to social distancing regulations and UCL policy, spaces are limited for in-person events. Places will be allocated on a first-come-first-serve basis, so register early to avoid disappointment. 

Reserve your place today! 

Please check your email and the UCL School of Management Moodle site for further information and registration links if they do not appear on this page. 

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