Jack P. Huang: “I started the company because I needed to buy a wedding present for two of my closest friends. I wanted to get something that they could share and enjoy, and not just something that would sit on a shelf, gathering dust. So, I called up a few Michelin-starred restaurants and asked if I could prepay for tasting menus. The answer was ‘no’ and the closest I got was a ‘memo’ for £200. Frustrated by the lack of high-end gift experiences, I started TRULY. A play on ‘yours truly’, one of the most personal sign-offs reserved for family or close friends, TRULY is the destination for meaningful gift experiences. This is not the place to find a gift from your local newsagent. This is the place to find an experience that is truly meaningful, personal and memorable.”