We are excited to announce the Winners and the Runners-Up of the MSIN0052 Digital Strategy & Transformation Awards 2022 led by Associate Professor Dr Rikke Duus.
During the first 6 weeks of the term, students worked in digital consultancy teams to analyse a chosen organisation’s performance and based on this analysis proposed a digital transformation initiative to drive new value for the organisation.
Teams used a multitude of digital tools and platforms as part of this project to create relevant multimedia content, app prototypes, video insights and data visualisations. The teams’ projects are presented on interactive websites which bring to life the students’ work and also make it easily shareable with current and future employers and other relevant individuals.
Week-by-week, teams applied business-relevant analytical frameworks to assess and evaluate the innovation drive of the chosen organisation, the dynamics of the competitive landscape, shifts in consumer trends as well as ‘white space’ opportunities to digitally accelerate the organisation’s ability to compete and create value for customers and other key stakeholders.
The Digital Strategy & Transformation Awards 2022 are given out in two categories:
- Most Viable Digital Transformation Solution
- Most Impactful Digital Multimedia Presentation
There were many high-quality submissions amongst the 24 teams. Nevertheless, a few submissions stood out due to the depth of analysis, the holistic understanding of the business and the shifts in the external environment, and the ability of the team to understand the core strategic challenges facing the organisation. With this insight in hand, the Winning and Runners-Up teams were able to carve out new digitally-led innovation opportunities to drive new value. These teams also demonstrated the ability to present their project innovatively and creatively using digital tools and platforms.
Many congratulations to all the Winning teams and Runners-Up!
Most Viable Digital Transformation Solution
Winning Team: Most Viable Digital Transformation Solution
Alex Guillaume Beliard, Molly Leia Casey, Lilia Zoe Kaempfer, Parsa Jalaleddin Sadat Tehrani and Mariia Sinhaievska
Organisation: Waitrose
Runner-Up: Most Viable Digital Transformation Solution
Nic Maximilian Bamberger, Thiago Egner, Reda El Bardai, Felicitas Teresa Hagen, Asal Shams, Johannes Prediger
Organisation: Purplebricks
Runner-Up: Most Viable Digital Transformation Solution
Reuben Thomas Cryer, Chave Kevin Matthew, Cher Chek Loong, Mahaut Moortgat, Vanessa Salome
Organisation: David Lloyds
Runner-Up: Most Viable Digital Transformation Solution
Xiaoxiang Lin, Hui Nicola Liu, Leon Manh Luc, Thao Mi Nguyen, Jiaqi Wei
Organisation: Holland and Barrett
Most Impactful Digital Multimedia Presentation
Winning Team: Most Impactful Digital Multimedia Presentation
Nic Maximilian Bamberger, Thiago Egner, Reda El Bardai, Felicitas Teresa Hagen, Asal Shams, Johannes Prediger
Organisation: Purplebricks
Runner-Up: Most Impactful Digital Multimedia Presentation
Alexandra Rosemary Aung, Bermingham Kai, Alexander Aaron Hillman, Ka Hin Ng, Zara Mahesh Ratnani
Organisation: JD Sports
Runner-Up: Most Impactful Digital Multimedia Presentation
Reuben Thomas Cryer, Chave Kevin Matthew, Cher Chek Loong, Mahaut Moortgat, Vanessa Salome
Organisation: David Lloyds
Runner-Up: Most Impactful Digital Multimedia Presentation
Dev Rampal Bhatnagar, Emelia Jayne Carr, Che-Wei Chang, Navin Kunkudatharn, Oleksandra Petrova
Organisation: London Underground
